Growth Requires 3 Things:








Show me the PROOF!


Journaling what you do each day serves as proof of what you believe. 

Growth Requires a Clear Vision:

My Vision:

"I imagine a world where every parent can sit around the kitchen table with their kids and have informed and intelligent conversations about food, exercise and mental health." 

Growth Requires New Habits:

Eat Plant Based

Eat mostly plant based nutritionally dense foods.

Invest in Exercise

It's the worlds best medicine, but it's not an effective weight management tool, especially if you're not doing it.

Redefine Happiness

As the JOY you feel while striving for your full potential every day.

Growth Requires a New Identity


As a husband, father and sales professional for over 30 years, I used to be just like you, living a stress filled life no better or worse than anyone else working hard to get ahead. I focused all of my energy on my career and family leaving no time to invest in my own health.  I didn't know it at the time but my fixed mindset recipe for success in both life and business was fundamentally flawed and backwards and I saw no need to change, until I had my "Ah Ha" moment.

A Sudden Health Crisis

Everything was going according to plan, until one day, on the way home from my son's hockey game, I had an unexpected heart scare! Fortunately, I had not suffered a heart attack but I had come very close. The ER Doctor gave me 2 choices "Go on heart and cholesterol pills for the rest of my life or lose some weight and get in shape". I had to make real changes, but where do you even begin?

That's When I Realized

In my 30's I had turned to the usual suspects, the so called experts in the diet and fitness industry who only reinforced my fixed beliefs. Because of that, I changed my focus to stop chasing pounds and start investing in the identity of the person I really wanted to be. A little common sense, new perspective and a daily journal went a long way. Because I was journaling every step of my transformation, I was building up a body of work that served as proof of my new identity. I ended up losing 50lbs and have kept the weight off for over a decade. I went from the ER to the Ironman 3 times and I realized that if I wanted to get the most out of my life, I could never stop improving or learning. There is only one constant in life and that is that life is constantly changing, for better or for worse. Changing for the better can be as simple as choosing a new identity and then letting the things you do each day serve as proof of what you believe.

"Your kids are watching you. They will grow up to be just like you. So be the person you want them to be."

I am a triathlete. It makes my heart sing every time I think about how I've grown into my new identity.

I love triathlon's because of the variety and systematic approach to sustainable year round training. I had to learn how to swim and ride a triathlon bike in my 40's and yes, I had to learn how to love running. Moderation for me today means participating in at least one of these sports for at least one hour every single day. 

2010 Ironman Muskoka 70.3

My first 1/2 Ironman taught me that anything was possible.

2011 Ironman Louisville

My first full Ironman taught me to follow a proven process.

2013 Ironman Cozumel

My second full Ironman taught me to be better prepared in sport, business and life by asking better questions and demanding better answers.

2017 Ironman Mont Tremblant

My third full Ironman taught me to manage my expectations and find happiness as the JOY I feel each day while striving for my full potential.